Ten C A/W 2012: brighten up

Monday, January 23, 2012

It had crossed my mind that a clothing company with only seven pieces in its armoury, no matter how iconic or timeless, might have a relatively short lifespan.

Even with its limited runs and exclusive distribution I could see a time when retailers were holding so much stock that they really didn't need anything from the next collection seeing as it would be no different from the last.

Then, first of all, the stuff started selling out worldwide. More recently, the 2012 collection was released, and they have introduced colour and some new muted shades to spice things up, which makes it a near-certainty that I will be tracking down another piece.